"Beyond the Hashtags: Unlocking Social Media Potential"

General description

"Beyond the Hashtags: Unlocking Social Media Potential" is a 7-day basic-level course designed to introduce participants to the fundamentals of social media marketing.

The course will cover essential topics such as creating engaging content and understanding different platforms. Participants will learn how to grow their online presence, connect with their target audience, and use basic analytics to track performance. With 20 working hours, participants will have the chance to do practical exercises and use beginner-friendly tools.

This course provides a solid foundation for anyone looking to improve their social media skills and step into the world of digital marketing.

Academic information

Fields of activity:

Multimedia and Communication Design

Content and topics:

Day 1: Introduction & Strategy Development (3.5 hours) Introduction to Social Media Marketing: Key concepts and trends. Target Audience and Platforms: Defining audience and choosing the right platforms. Creating a Social Media Strategy: Setting SMART goals, content pillars. Day 2: Content Creation & Engagement (4 hours) Content Creation Beyond Hashtags: Visual, written, and interactive content. Storytelling and Branding: Aligning brand voice and visual identity. Engagement Strategies: Building a community, influencer marketing, UGC. Day 3: Paid Advertising & Analytics (4 hours) Paid Social Media Campaigns: How to create and optimize ads. Measuring Success: Key metrics and social media analytics tools. Interpreting Data: Adjusting strategies based on performance. Day 4: Social Media Tools & Trends (4 hours) Social Media Management Tools: Explore tools like Hootsuite, Buffer, and Canva for scheduling, analytics, and content creation. Emerging Trends: Discuss the latest trends in social media marketing, including AI, short-form video, and platform updates. Day 5: Exam Prep & Exam (4.5 hours) Exam Prep: Participants will have some time to make their presentation and get ready for the exam. Exam: Participants will present their marketing campaigns during the exam Course Wrap-Up: Closing ceremony

Learning goals and objectives:

By the completion of the course, participants should be able to comprehend, articulate, and apply essential social media marketing strategies, as well as propose solutions to various digital marketing challenges. They will gain a thorough understanding of key concepts such as content creation, audience engagement, platform optimization, and performance tracking.

Examination type:

Presentation or project

ECTS credits issued:

0.5

Information for applicants

Selection criteria:

Motivation letter, answers to questions

Practical arrangements

All of the following are covered by the event fee:

Lodging:

Hostel or dormitory

Meals:

Breakfast, lunch and dinner are included (at least one hot meal per day)

Transportation:

Public transportation, taxi, on foot